Discover the top surf shops in Cardiff-by-the-Sea for boards, wetsuits, and beach gear—plus local tips on where to surf, eat, and unwind.
Surf’s Always Up in Cardiff-by-the-Sea
Tucked between Encinitas and Solana Beach, Cardiff-by-the-Sea is a coastal neighborhood with serious surf cred. From the legendary reef break at Cardiff Reef to scenic swells at Seaside, Cardiff is a go-to spot for longboarders, shortboarders, and style-conscious surfers alike.
Even better? The small but mighty lineup of surf shops that serve the local community with top-tier gear, eco-friendly innovations, and a big dose of SoCal charm.
Here are the 5 best surf shops in Cardiff-by-the-Sea for everything from handcrafted boards to Yulex wetsuits and beach lifestyle apparel.
1. Patagonia Cardiff
Sustainability Meets Performance Surf Gear
Location: 2185 San Elijo Ave, Cardiff, CA 92007
This flagship Patagonia location is more than a retail shop—it’s a hub for eco-minded surfers. You’ll find:
- Wetsuits made with Yulex natural rubber (not neoprene)
- Recycled and Fair Trade Certified surf gear and clothing
- Used boards and repair resources
Bonus: Events like film screenings and sustainability workshops make this shop a gathering place for ocean lovers.
2. Cardiff Surf Company
Local Style with Coastal Roots
Location: 2087 San Elijo Ave, Cardiff, CA 92007
A true Cardiff original, this boutique-style shop blends surf functionality with laid-back California lifestyle. Offerings include:
- Cardiff-branded tees, hoodies, and beachwear
- A curated collection of surfboards and accessories
- Great gift items for beach lovers
Why it stands out: You’ll find quality over quantity here, with a staff that’s friendly, knowledgeable, and happy to talk story.

3. Mitch’s Surf Shop (Solana Beach)
Just South of Cardiff, 100% Worth the Trip
Location: 363 N Hwy 101, Solana Beach, CA 92075
Google Maps Embed
While not technically in Cardiff, Mitch’s Surf Shop is only minutes away—and absolutely essential for serious surfers. They stock:
- Boards from top shapers like Skip Frye, Takayama, and Christensen
- High-performance fins, leashes, and accessories
- Competitive wetsuits and gear for colder months
Pro tip: Great for custom orders and rare finds.
4. Seaside Surf Shop (Coming Soon)
Rumors of a Micro-Shop Near the Break
Location: TBA – Near Seaside Reef parking lot
Local chatter hints at a surf shack-style shop opening up near Seaside Reef. Expected to offer:
- Quick-grab gear like wax, fins, and leashes
- Coffee and surf culture merch
- Possibly a mobile surfboard demo van
Keep an eye out: This could be a game changer for Cardiff’s parking-lot surfers.
5. REI Co-op (Encinitas)
Big Retail, Local Access
Location: 345 S Coast Hwy 101, Encinitas, CA 92024
Though not a core surf shop, the REI in Encinitas stocks entry-level surf gear, beach accessories, and outdoor wear just a few minutes from Cardiff:
- Bodyboards, beginner foam boards
- Rash guards, swimwear, sun protection
- Gear for camping along the coast
Good for: Travelers or casual surfers needing gear on the fly.

FAQs About Surf Shopping in Cardiff-by-the-Sea
Is Cardiff good for surfing?
Yes! Cardiff Reef is a longboard-friendly reef break with clean, consistent waves. Seaside is punchier and better for shortboarders.
What’s the best surf shop for eco-friendly gear?
Patagonia Cardiff leads the way with Yulex wetsuits and sustainable gear.
Where can I rent a surfboard in Cardiff?
Most shops here focus on sales, but REI Encinitas and nearby shops in Encinitas and Solana Beach offer rentals.
Make a Day of It in Cardiff-by-the-Sea
After shopping, don’t miss these local gems:
Coffee & Bites:
- VG Donuts & Bakery – An old-school favorite for sweet treats
- Besta-Wan Pizza House – Surf-themed eats with a patio
- Pipe’s Café – Perfect for hearty post-surf breakfasts
Surf Breaks:
- Cardiff Reef – Mellow reef break with a classic crowd
- Seaside Reef – Performance wave with a tighter takeoff zone
Chill Spots:
- San Elijo State Beach – Great for beach days and camping
- Glen Park – Hidden neighborhood gem with ocean breezes
Final Takeaway: Cardiff Surf Culture Runs Deep
Cardiff-by-the-Sea may be compact, but its surf scene punches above its weight. From the environmental ethos of Patagonia to the small-town charm of Cardiff Surf Co., this little stretch of coastline is big on stoke.
Want more guides like this? Check out:
- The 8 Best Surf Shops in San Diego
- The 8 Best Surf Shops in La Jolla
- The 7 Best Surf Shops in Oceanside for Boards, Rentals & Coastal Style
See you at the reef—don’t forget your wax!