Discover the best surf shops in Pacific Beach for surfboards, rentals, wetsuits, and local beachwear right near San Diego’s most iconic breaks.
Pacific Beach: Surf Central in the Heart of San Diego
Pacific Beach, known affectionately as PB, is a lively, sun-drenched stretch of San Diego coastline with consistent waves, a youthful vibe, and nonstop beach energy. With top breaks like Tourmaline Surfing Park, PB Point, and Crystal Pier, it’s one of the most surfed (and surf-watched) zones in SoCal.
PB’s surf shops reflect the area’s vibrant mix of seasoned locals, college crowds, travelers, and lifelong wave riders. Whether you’re renting a soft-top for the day or looking for a custom shortboard, PB has you covered.
Here are the 7 best surf shops in Pacific Beach to check out before you paddle out.
1. South Coast Surf Shop
A PB Icon Since 1974
A family-owned staple just steps from the sand, South Coast is one of San Diego’s most beloved surf shops. You’ll find:
- A wide range of boards, wetsuits, and accessories
- Friendly, knowledgeable staff
- Apparel from top surf brands (Billabong, Roxy, O’Neill, and more)
Why go: It’s authentic, local, and geared for all levels.
2. PB Surf Shop
Rentals, Lessons & Gear Right on the Boardwalk
The oldest surf school in San Diego, PB Surf Shop is unbeatable for beginners and travelers:
- Surfboard and wetsuit rentals just feet from the ocean
- Private and group surf lessons
- Retail gear including rash guards, wax, leashes, and SPF clothing
Pro tip: Perfect for vacationers looking to get in the water fast.
3. Pacific Beach Surf Shop (PBSS)
OG Surf Culture Since 1962
PBSS is a core part of PB’s surf scene and offers:
- Board rentals, new boards, and vintage surfboards
- Unique art and memorabilia inside
- Knowledgeable crew with a deep history in SD surf culture
Why visit: It’s like stepping into PB’s surf past with all the gear you need today.
4. Mission Surf
Surf Style & Custom Boards
Just south of the pier, Mission Surf focuses on:
- Custom boards by local shapers
- Retro and modern surfboards
- Apparel, hats, and surfy home goods
Why go: It’s stylish, soulful, and close to the pier break.
5. San Diego Surf School – PB Location
Lessons, Rentals & a Stoked Vibe
This surf school runs structured lesson programs plus:
- Daily and multi-day board rentals
- Wetsuit and rash guard packages
- Surf coaching for all levels
Good to know: Great for kids, families, and anyone learning the basics.
6. Everyday California (Nearby in La Jolla)
Adventure Gear & Ocean Lifestyle
Just a short drive north, this hybrid store and tour company offers:
- Surfboards, snorkel gear, and SUP rentals
- Branded SoCal-style apparel
- Kayak and marine tours launching from La Jolla Shores
Why explore: It’s your go-to for coastal adventures beyond PB.
7. Ocean Beach Surf & Skate (Bonus Just South of PB)
Boards, Lessons & Laid-Back Vibes
Technically in Ocean Beach, but close enough for a visit, OB Surf & Skate offers:
- Surfboards, skate gear, and lifestyle apparel
- Rentals and lessons
- A super chill, welcoming vibe
Pro tip: If you’re road-tripping south from PB, make this a pit stop.
FAQs About Surf Shops in Pacific Beach
Where can I rent a surfboard in PB?
PB Surf Shop, San Diego Surf School, and South Coast Surf all rent gear within walking distance to the beach.
What’s the best surf break in Pacific Beach?
- Tourmaline Surf Park – friendly waves for longboards and learners
- PB Point – best at high tide, punchier sections
- Crystal Pier – iconic views and classic beach break waves
Are there surf lessons in PB?
Yes! Surf schools like PB Surf Shop, San Diego Surf School, and Pacific Beach Surf Shop all offer lessons.
Where to Refuel After Shopping or Surfing
Food & Coffee:
- Kono’s Café – Breakfast burritos with a view
- Better Buzz Coffee – Local favorite with killer espresso
- The Fishery – For a surf-refined seafood dinner
Chill Spots:
- Crystal Pier – Snap photos and catch sunset vibes
- Kate Sessions Park – Views of the coast and a great post-surf picnic spot
- Law Street Beach – Low-key and a great beginner surf hangout
Final Takeaway: Pacific Beach is All About Stoke, Sand & Surf Culture
With waves crashing just a block from most shops, Pacific Beach delivers everything a surfer needs—gear, rentals, lessons, and lifestyle. Whether you’re suiting up at PB Surf Shop, browsing retro boards at Mission Surf, or grabbing a board for the weekend, PB’s got your back.
Check out more local surf guides nearby:
- The 8 Best Surf Shops in San Diego
- The 7 Best Surf Shops in Oceanside for Boards, Rentals & Coastal Style
Surf, shop, and soak it in—PB style!
